Michael Stroh
Technical SEO for High-Trust Service Businesses
Focused technical audits that uncover search visibility gaps, technical and structural issues, and conversion leaks — without long-term contracts or agency overhead.I help service businesses where trust drives revenue — clinics, private practices, professional firms, and mission-driven teams — identify technical SEO issues limiting growth.Just clear insight into what’s working, what isn’t, and what to do next.
Start with a Technical SEO Systems Audit
A focused 90-minute review of your website, workflows, messaging, and operational friction.You receive a short written report highlighting:• Where time or revenue may be leaking
• Where messaging may be unclear to humans or search
• Where systems could be simplified or aligned
• Practical next steps you can implement immediately
What This Audit Helps You Find
• Hidden workflow friction
• Time leaks in intake and scheduling
• Where daily admin is costing revenue
• Where messaging creates confusion or mistrust
What This Is NotThis is not:
• Software
• Automation tools
• A long-term contract
• A sales pitch for products you don’t need
Why This ExistsMany businesses, though busy, still feel stretched because of visibility & admin friction which silently taxes time and revenue.
This audit helps you see those gaps clearly and practically so you can decide what to fix — fast.
Includes
• Pre-call review
• 90-minute audit session
• Written summary & recommendations
• Optional follow-up call
Flat fee: $495
Limited availability each month to keep audits hands-on.
What you can expect after booking
1. Pre-call questionnaire
2. Live 90-minute audit session
3. Written summary within 48 hours
4. Optional follow-up call
My Technical Approach
Research-driven audits using
• Screaming Frog + manual analysis + Siteliner comparison
• Review of existing analytics (GA4/Search Console) when available to identify visibility and conversion friction
• Focus on workflow friction, messaging clarity, and search visibility
• Written summary with prioritized next steps
• Designed for small teams and founder-led organizations
For most teams, this audit is the moment the hidden friction finally becomes visible
Do you feel like:
• You’re busy all day but the important work somehow never gets finished.
• Your website, messaging, and services don’t fully match what you actually do anymore.
• You know something isn’t working — you just can’t clearly see where.
Top 4 FAQs
Quick answers to common questions
Is this a sales call?
No — this is a paid working session.
You leave with a written summary and clear next steps.Are you going to try to sell me software or long-term services?
No. The audit is standalone and commitment-free.What if I don’t even know what my problem is?
Perfect — most clients don’t. That’s exactly why this session existsWhat happens after the audit?
You receive a concise report with findings and recommendations you can implement immediately.
Reduced -rate nonprofit audits available each quarter
We offer a limited number of reduced-rate audits each quarter for nonprofits and mission-driven teams working in healthcare, community care, and public service.
If you’re part of a nonprofit and think this could help your organization, reach out — we’d love to talk.
The type of project I truly enjoy
Recent 2026 NPO Portfolio Case Studies
• Pediatric Specialty Hospital — Technical & Local SEO Audit
• Shriners Children’s — Website & Search Visibility Audit
• Make-A-Wish Oregon — SEO & Content Strategy Audit
Publishing & Insights
My research and writing on AI, search, and operations caught 100+ readers attention within the first week of publishing.
I regularly publish research and insights on AI, SEO, Ops, and the future of small organizations and how they interact with the human element. You are more than welcome to join us.
Recent articles on Substack:
• AI Fear Isn’t About AI — It’s About Us
• The Black Eye I Got From AI
• I Spent 10 years Turning My Laptop Into the Junk Drawer of My Mind
Professional Background
Background in healthcare and small-business ownership, now focused on technical SEO systems for service-based organizations where trust and visibility matter.
Small business owner since 2018
Contact me
I personally read and respond to each message
So If you are interested in a quick conversation to see if this is relevant to your business you can also reach out at the following links
Social Connections
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